Monday, February 25, 2013

Sony BRAVIA EX400 Series 32-Inch LCD TV Black Review - A Serious Review You Shouldn't Miss!

Sony has been one of the leading companies when it comes to producing quality TV sets for quite some time now. Sony was actually the first company to start producing LCD TVs. It's also not letting go on the hold it has over the industry. Sony isn't a company that likes to rest on its laurels.

They still continue to produce and improve their current models in order to please and retain their consumers. Just look at the Bravia series; it's one of the best selling models. And just when you think that things can't get better, that's when you are proven wrong. Here comes the new Sony BRAVIA EX 400 Series 32-Inch LCD TV.

Finding Camcorder

This TV is equipped with Sony's well known technologies, Ambient Sensor and Light Sensor. The words pretty much explain themselves but just to inform those who don't know yet, it means that the TV will automatically adjust itself to the surrounding environment.

Sony BRAVIA EX400 Series 32-Inch LCD TV Black Review - A Serious Review You Shouldn't Miss!

So regardless if it's dark or bright in your room, you'll still get the best pictures and the best display. The hassle of having to manually adjust the settings is completely eliminated. It's one more to-do you can take off your list. It has a USB port which allows you to connect external devices like a hard drive so you can share your files, songs, videos and movies with friends and family.

You can also take advantage of wireless connection with this TV. However, you need to purchase a Wi-Fi dongle because it doesn't come for free. You can now get access to a multitude of online information as well as a wealth of online entertainment. Video streaming, watching videos from YouTube, you name it.

Just like all the other Bravia models released prior to this one, this TV can also remotely access other devices which are Bravia compatible, like Blu-Ray disc players, handheld camcorders, and sound systems. No need to juggle several controls. This TV has Bravia Engine 2 which makes the colors sharper, images clearer and the display more life-like. It has a digital processor that filters out and minimizes noise so you get a really good audio.

When it comes to movies you'll never fall short. This TV boasts of Sony's TruCinema technology. It has quicker response time compared to regular TVs. Movies have 24 images per second and the regular TV cannot keep up with that, which is exactly the reason why images on your TV become blurry and look very unnatural. With this TV though the movies will be displayed just as they should be. The images go from to another in a clean and smooth sequence. No problems with transitioning.

It has 4 HDMI ports which you can use to connect your Blu-Ray player, 1 PC port (HD-15 pin) which allows you to also use the TV as a computer monitor (you can use the TV as your back up if ever the one should fail) and 1 USB port for USB compatible devices. It also includes a removable TV stand, which keeps it safely in place. The TV measures 31.5 x 21 x 8.75 inches with the stand. It weighs 24.3 pounds with the stand and 21 pounds without it.

There has never been a time when Sony earned any low rankings for any of their TVs. It has always one of the top companies and judging from the way things are going I'm sure it will continue to be one of the best. The beauty of Bravia is undeniable.

Sony might cost you more than other brands but you can be sure you're spending your hard earned cash on a world class product. Would you rather scrimp on the cost of a TV only to find out later that it doesn't live up to your expectations? You wouldn't, right? You're guaranteed years and years of great entertainment with the Sony BRAVIA EX400 Series 32-Inch LCD TV.

Sony BRAVIA EX400 Series 32-Inch LCD TV Black Review - A Serious Review You Shouldn't Miss!

Please go ahead purchase this unit today and ignore Samsung UN55C8000 review if you don't mind of spending more money on your purchase.

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Sunday, February 17, 2013

History of the Camera

Early cameras of the 16th and 17th century were able to project images onto paper or glass but the study of capturing, processing and printing the images took many more years. Up until the 17th century, scientists believed that light was composed basically of the 'white' that is perceived by the human eye. It took the research done by famous physicist Isaac Newton to discover that light is actually composed of a spectrum of colors. While he made a big contribution to the study of optics (that is at the core of camera advances) with this discovery, Newton did not actually have anything to do with camera development per se.

The early camera that first became a phenomenon was a little more than a pinhole camera and can be traced back to 1558. It was called the Camera Obscura. The Camera Obscura was seen as a drawing tool for a clearer and realistic portrayal of objects. It was in the early 19th century that an invention named the Camera Lucida was introduced by Cambridge scientist William Hyde Wollaston that consisted of an optical device that could help an artist view a distant scene or person or object on a paper surface that he or she was using to draw. In other words the artist gets to view a superimposed image of a subject on paper and this image could be effectively used to attempt to draw, trace or paint it. Both the Camera Obscura and the Camera Lucida provided an image that was temporary, which could not be lastingly captured on to paper for later reference.

Finding Camcorder

Studies however continued well into the 1800's on how to actually capture the image onto material. It was during this time, around 1822 that French researcher Joseph Nicephore Niepce, created the first photograph by using paper that was coated with a chemical. The image would not stay permanently on the paper and would disappear after a short while. Even so, despite the short-lived nature of the image, the concept of photography was born with this experiment and paved the way for further study and development in this field.

History of the Camera

Capturing images to retain them longer and permanently became the next big quest for researchers. Another Frenchman Louis-Jacques-Mandé Daguerre partnered with Joseph Nicéphore Niépce in 1829, to develop the process of creating permanent photographs. Joseph Niépce died in 1833 but Daguerre continued with the work and succeeded in 1837 after many long years of experimentation. The process of capturing photographic images that would not fade away, introduced by Daguerre came to be known as the 'daguerreotype'.

The word 'photography' was coined by scientist Sir John F.W. Herschel in 1839 and it is actually is derived from two Greek words 'photos' meaning light and 'graphein' meaning draw.

A slightly more advanced version of the daguerreotype called the Calotype process that makes multiple copies possible using the negative and positive method became available very soon after. In fact, it was during the 1840's that the use of photographic images in advertisements first started and cameras made their mark on the power of visual communication. It was not much later, in the 1850's that photographers first started experimenting with underwater photography of seascapes.

Up until 1850, the process of capturing images was cumbersome requiring upto half an hour of light exposure. The discovery made in 1851 by Frederick Scott Archer was a blessing since the new method termed the Collodion process called for just 2-3 seconds of light exposure to capture an image.

Prior to 1871, photographers went through a development process where they had to coat the plate with wet chemical each and every time and process the image immediately. With the invention the gelatin dry plate silver bromide process by Richard Leach Maddox, negatives did not have to be developed immediately. This was an important discovery since up until then the captured image had to be processed instantly.

Kodak created in 1888 by George Eastman has been a modern day pioneer of sorts in cameras and photography for the masses. George Eastman and the scientists who worked with him at Kodak developed the photographic film in 1889 and made it available in rolls for the mass use of consumers. An important milestone in our entertainment and communication history was the development of transparent roll film by Eastman. This development led to another key invention - the motion picture camera by Thomas Edison's in 1891.

-->Modern Times

During the 20th century the pace of technology development in cameras and photography continued at an accelerated pace much like many other key technology developments. While several key inventions like car, telephone and the gramophone record happened in the later half of the 19th century, it is the last 100 years that saw major developmental work in many areas of communications technology and as well as in other fields - TV, aircrafts, PCs, digital technology, digital cameras, mobile phones, fax machines and the internet, to name a few.

In the case of the camera, the developments simplified the whole process of photography, making it accessible to one and all at affordable prices and the camera industry denizens of our times made it into a mass phenomenon. The first mass use camera became available at the turn of the 20th century and can be traced back to the year 1900. There are hundreds of models of cameras available today both for the amateur as well as the professional and the camera is an important part of any family's repertoire of must have gadgets.

-->20th century chronology in the history of the camera:

1913: 35 mm still-camera created

1927: The flash bulb introduced by General Electric Co. (The concept of camera flash existed much before but was based on the use of a flash light powder that was invented by German researchers)

1935- 1941: Kodak starts marketing Kodachrome film and subsequently launches Kodacolor negative film. Canon released the Hansa Canon in 1936, the first 35mm focal-plane shutter camera.

1948: The concept of the Polaroid camera is introduced in the market. American scientist Edwin Land developed the process for instant photography. Later Polaroid Corporation developed the 'instant color' film around 1963.

1957: Frenchman Jaques Yves Cousteau invented the first waterproof 35mm camera for underwater photography named the Calypso Phot. The actual camera was developed by the Belgian airplane technical designer Jean de Wouters based on the blueprint and suggestions given to him by Cousteau.

1972: The electronic camera that does not require film was created and patented by Texas Instruments. This is however not the same as a digital camera though you don't require film in digital cameras as well. The launch of the digital camera is still many years away.

1975: Kodak's experiments with digital imaging kicked off around the mid seventies but it will take another 20 years before a digital camera for the home consumer market is launched.

1978 - 1980: Asian players like Konica and Sony begin to make their mark. The 'point and shoot' automatic focus camera is launched by Konica while Sony starts talking about the camcorder and demonstrates a prototype.

1981: Sony launches a commercially available electronic still camera. Similar to the 1972 invention by Texas Instruments, the Sony electronic camera came with a mini disc on which images were recorded and stored. The recorded images could be later printed or viewed on a monitor using a reader device.

1985: Digital processing technology makes its entry. Digital imaging and processing is introduced by Pixar.

1986: The camera industry becomes even more consumer focused and taps the fun and travel connotations behind camera usage, with the launch of the concept of the disposable single use cameras. Fuji is credited with the development of this concept.

Also in 1986 - 1987, Kodak started taking giant strides in digital development. Digital means, the photographic image is divided into tiny units of dots or squares known as pixels. Pixels are the programmable units of an image that can be processed by computers. Each image could be made up of millions of pixels. The use of pixels in digital technology allows storing large volumes of pixels to deliver high definition print quality.

1990: Kodak introduces Photo CD's. It is a system of storing photographic images on CD and then viewing them on a computer. With this development the user-friendly approach of the camera industry began to take concrete shape.

1991: Kodak introduces a digital camera targeted at professionals and journalists. Kodak is credited with the invention of a pixel based camera technology known to us as the digital camera. Digital cameras don't use film similar to their predecessor electronic cameras but the storage method is entirely different and the final photograph is of much higher resolution. In a digital camera photos are recorded and stored in digital form. This digital data can be transferred to a computer and processed for printing. Kodak and Canon are well known digital camera manufacturers and there are also several other key brands as well.

1994: The Apple QuickTake camera, a home use digital camera is launched. This is followed by the launch of a clutch of home use digital cameras by Casio, Kodak and others in quick succession during 1995 -'96.

-->The digital era:

The development of digital camera technology is considered to be linked to the development of TV and Video technology. The principles of transmission and recording of audio-visual images using digital electrical impulses finds use in camera imaging as well.

Through the 1990's the developments continued in camera technology, the focus now shifting to the field of digital imaging which is where the future lies. Use-friendly features like software that can download digital images directly from camera onto home computers for storing and sharing on the internet is the new norm in the market place.

The camera, the computer, the software industry and the worldwide web are today irrevocably interlinked to empower the user in experiencing the benefits of camera usage to full potential. The innovation that sparked many an invention in the camera industry found its way into the digital world as well and continued among digital camera manufacturers. During 2001, the Kodak and Microsoft partnership ensured that digital camera manufacturers could use the power of Picture Transfer Protocol (PTP) standard through Windows. The digital photo experience is a key visual driver in the Internet era. Many of Kodak digital camera models with EasyShare capabilities are compatible with Windows XP. The Kodak EasyShare software enables users to transfer digital camera pictures directly from camera to their computers and then print the pictures or even email them.

Manufacturers in a related industry like the printing industry have adapted their products to be in sync with the images created by digital cameras. Cell phone manufacturers have tied up with digital camera manufacturers to develop new age camera phones in recent years. These camera phones can capture images and share the images through the cell phone.

Among the 21st century digital developments are the advanced product offerings from digital cameras manufacturers and these are sure to occupy an important place in the ensuing history of camera development. For instance, the Kodak Professional DCS Pro SLR/c is a high-end digital camera and the Kodak website calls the DCS Pro SLR models the most feature-rich digital cameras on the market. It has an image sensor that can handle 13.89 million pixels and this makes it the highest resolution digital camera available. High resolution determines the sharpness or level of detail in photographic images. This is just a glimpse of the capabilities that digital technology places in a user's hands. Digital camera sales figures for 2003 show that the two key players Kodak and Canon have recorded impressive growth.

-->What does the future holds for camera users?

The features offered by digital cameras can be quite mind-boggling for the average user and pretty exciting for most pros. Four key ongoing camera developments that are likely to further improve the process of photography:

1. Greater resolution from even the simplest, low cost camera models

2. Usage in any type of lighting conditions,

3. Compatibility across a range of software, hardware and image types

4. Rich colors and tone

While the higher-end digital evolution continues, the prices of the simple camera have crashed to such an extent that even children and teens are proud owners of uncomplicated cameras. The camera and photography interest starts young and this creates a truly large audience base for the camera industry.

And throughout history, it is evident that the endeavor of researchers and developers has been to make the camera available to a wide section of society. Without camera technology and photography, the other key developments of cinema and TV would have been delayed and what a boring place the world would have been without TV and films!!

History of the Camera

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Saturday, February 9, 2013

Top Ten Biggest International Marketing Mistakes of All Time

1. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to have read, "It won't leak in your pocket and embarrass you." Instead, the company thought that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant

2. In Spain, when Coors Brewing Company put its slogan, "Turn it loose" into Spanish; it was read as "Suffer from diarrhea".

3. When Braniff International Airways translated a slogan touting its upholstery, "Fly in leather", it came out in Spanish as "Fly naked".

Top Ten Biggest International Marketing Mistakes of All Time

4. When Pepsi started marketing its products in China a few years back, they translated their slogan, "Pepsi Brings You Back to Life" pretty literally. The slogan in Chinese really meant, "Pepsi Brings Your Ancestors Back from the Grave."

5. Chicken magnate Frank Perdue's line, "It takes a tough man to make a tender chicken," sounds much more interesting in Spanish: "It takes a sexually stimulated man to make a chicken affectionate."

6. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux".

7. A hair products company, Clairol, introduced the "Mist Stick", a curling iron, into Germany only to find out that mist is slang for manure. Not too many people had use for the manure stick.

8. The American slogan for Salem cigarettes, "Salem-Feeling Free", was translated into the Japanese market as "When smoking Salem, you will feel so refreshed that your mind seems to be free and empty."

9. PepsiCola lost it dominant market share to Coke in South East Asia when Pepsi changed the color of its vending machines and coolers from deep "Regal" blue to light "Ice" blue as Light blue is associated with death and mourning in SE Asia.

10. We can't forget Chevrolet's attempt to launch the Nova -- Spanish translation, "Doesn't Go" -- in Mexico (turns out this one appears to be an urban legend and cannot be verified). Many sources on the internet allege this is untrue.

Top Ten Biggest International Marketing Mistakes of All Time
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Brian Henderson oversees internal and external marketing for Prezza Technologies. Prior to joining Prezza Technologies, Brian has held senior-level marketing positions in successful New England-based companies, including Perseus Development Corporation, Equallogic Corporation, and EMC Corporation.

Brian received his degree in marketing from the University of Massachusetts at Amherst’s Isenberg School of Management.

Survey Software from Prezza Technologies

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Wednesday, February 6, 2013

Using Statistics To Improve And Measure Business Performance

Statistics are used by all industries and businesses as a standardized unit of measurement for presenting data in a useful and meaningful format. Statistics can be used to measure historical performance and to forecast future targets. For business managers and leaders, statistics provide insight into how business units are performing relative to an organizations goals and objectives. Statistics also forecast future trends and are used in all areas of human thought an endeavor for planning purposes.

Statistics are used in all areas of trade and commerce. Governments frequently undertake studies for the purposes of formulating policy and businesses use data to identify what is currently working and what is not. Business initiatives are altered to improve organizational performance based on feedback from statistical studies. Advertising companies use statistics to assess target markets and formulate campaigns. Marketers use statistics to identify opportunities for business development.

Since the advent of the internet, statistics have become important for online business operators. Whether it be measuring search engine traffic, assessing product conversion or determining which paid ads are working, statistics provide the necessary data in a meaningful way to support strategic decision making. Without the use of statistics, businesses could not calculate returns on investment and business decision making would become a hit and miss affair.

Using Statistics To Improve And Measure Business Performance

The computer industry makes use of statistics to detect emerging trends and develop products that are in line with consumer preferences. Without data to support product development, organizations would have no way of determining changing consumer preferences and tastes. With competing demands for capital and labor, organizations rely on data to determine how to best make use of exiting resources and plan for future requirements. Managers rely on monthly and quarterly statistics to adjust business variables to improve overall performance.

Surveys are often used by companies to get closer to the target market. Data is compiled into useful reports for the purposes of determining consumer preferences, assessing purchasing habits and analyzing the motivation for buying behavior. Companies rely on this feedback to narrow down criteria to create unique selling propositions and build marketing campaigns. Without this data, companies would face difficulties in providing goods and services that solve community and organizational problems.

Using Statistics To Improve And Measure Business Performance
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Andrew Winthorp owns and operates http://www.usage-statistics-source.com Usage Statistics. Learn more about how statistics plays an important part in organizational decision making.

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Sunday, February 3, 2013

What Are the Pros and Cons of International Trade?

When you head to your favorite shop in town, you may not realize that the purchases you make effect communities far from where you live. If you buy foods, clothing, books and toys that aren't manufactured in your area, you benefit not only the store which carries them but the corresponding companies that produce the goods you use daily. For decades, our relations with foreign nations have shaped the way people here do business, yet in recent times the call to support local farmers and manufacturers has gained strength. As a consumer, it's good to know the pros and cons of international trade as they effect you, your community, and the country.

Does trade with other nations hurt or hinder domestic economy? The novice student of international relations will be aware of which countries do well importing into and exporting from the Americas, while domestic workers may charge that foreign industries take away jobs. There are pros and cons to global industry, some of which are detailed here.

Pros of International Trade

What Are the Pros and Cons of International Trade?

Trade may offered goods and services not readily available through domestic or local distributors. There are certain plants, produce, and resources indigenous to foreign countries that we may not be able to make here. Even if it is possible, product quality may be better in the imports brought into the States. While it is nice to enjoy wines grown in California and Virginia, for example, some varietals of grape grow best in Italy and France, so if you want them you will need to connect overseas.
Some foreign imported goods may come at a better price in the long run. Even with shipping and transportation costs, some products may be ordered at affordable rates, depending on what you want. If that particular manufacturer is able to create bulk numbers in a reasonable time, domestic businessmen may benefit more.
Trade connections can increase awareness of and interest in American products. The more businesses deal with outsiders, the lines of communications are open to sell products as well as buy.

Cons of International Trade

Perhaps the biggest obstacle to overcome, speaking of lines of communication, is the language barrier. When dealing with distributors in countries where English is not a main tongue, one can become frustrated by such roadblocks. This in turn could lead to problems with delivery and orders.
Natural disasters and international conflicts may cause delays and breakdowns in supply chains. Retailers who previously bought coffee from Haiti and products from Japan likely had to rearrange their inventories until both countries are fully operational again.
As mentioned briefly above, domestic employment factors into trade as well. Jobs may not be completely lost to other countries, but many workers may find they need to alter their lives to suit changes in the economy.

One can see both sides of international trades - the benefits and challenges. How you make global business relations work for me depends on what you need, where your market is, and how you can overcome obstacles that threaten your business.

What Are the Pros and Cons of International Trade?
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Kathryn Lively is a freelance writer specializing in articles on global trade portals and supply chain management.

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