Tuesday, March 5, 2013

Mini DV Vs Flash Memory Camcorders

Surely if you're interested in camcorders you've seen the myriad of formats they're available in. They've been around and available to the general public for a number of years and modern day camera are capable of much more than their antiquated counterparts. The two competing formats for contemporary consumers to chose from are Mini DV and Flash Memory Cameras.

Mini DV cameras use a small digital videocassette, and have been the most widely used format of recent times. Flash cameras record onto a small SD Memory Card and are more reusable than are any cassette tape.

Finding Camcorder

Usually one of the first things to consider is the price. You can usually get a Flash camera cheaper, but often times sacrifice quality in exchange. While DV Cameras are more expensive, their tapes are not usually reusable. The SD cards that Flash Cameras use are fairly indestructible and can be used over and over again.

Mini DV Vs Flash Memory Camcorders

If you need to transfer video off of these cameras the Flash camera definitely wins on the side of ease. Even Grandma can just eject the SD card and put it in the computer to e-mail to the rest of the family. With a Mini DV camera, however, one would have to attach a cable, which is often sold separately, to even consider transferring video to a computer.

Even though this all generally holds true to any camera of these formats, for a considerably higher price you can get much higher quality Flash Video Camcorders. These higher price alternatives are in some cases much better quality than some of their Mini Dv competitors.

So, by following these basic guidelines you should be able to decide which format is appropriate for your needs. If you need to make an independent film it's typically a better idea to go with the Mini DV camera. But, if you need a camera for the ease of transferring the files for an inexperienced operator Flash is most certainly a superior choice.

Regardless of the general features of these formats, there are several that do not fall into the typical archetypes. If you have an interest in camcorders it is a good idea to do extensive research and find out which model has the features you need. After all if you're going to make a big investment into a new camcorder the choice is ultimately yours and not the determination of a review.

Mini DV Vs Flash Memory Camcorders

With a camcorder you can capture things on tape that are important to you and watch them years down the road, feeling as though you are right back in that moment of when it happened. A hi8 digital camcorder or a dvd digital camcorder is great for this job. For all the free information you need, please check out our website.

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Monday, February 25, 2013

Sony BRAVIA EX400 Series 32-Inch LCD TV Black Review - A Serious Review You Shouldn't Miss!

Sony has been one of the leading companies when it comes to producing quality TV sets for quite some time now. Sony was actually the first company to start producing LCD TVs. It's also not letting go on the hold it has over the industry. Sony isn't a company that likes to rest on its laurels.

They still continue to produce and improve their current models in order to please and retain their consumers. Just look at the Bravia series; it's one of the best selling models. And just when you think that things can't get better, that's when you are proven wrong. Here comes the new Sony BRAVIA EX 400 Series 32-Inch LCD TV.

Finding Camcorder

This TV is equipped with Sony's well known technologies, Ambient Sensor and Light Sensor. The words pretty much explain themselves but just to inform those who don't know yet, it means that the TV will automatically adjust itself to the surrounding environment.

Sony BRAVIA EX400 Series 32-Inch LCD TV Black Review - A Serious Review You Shouldn't Miss!

So regardless if it's dark or bright in your room, you'll still get the best pictures and the best display. The hassle of having to manually adjust the settings is completely eliminated. It's one more to-do you can take off your list. It has a USB port which allows you to connect external devices like a hard drive so you can share your files, songs, videos and movies with friends and family.

You can also take advantage of wireless connection with this TV. However, you need to purchase a Wi-Fi dongle because it doesn't come for free. You can now get access to a multitude of online information as well as a wealth of online entertainment. Video streaming, watching videos from YouTube, you name it.

Just like all the other Bravia models released prior to this one, this TV can also remotely access other devices which are Bravia compatible, like Blu-Ray disc players, handheld camcorders, and sound systems. No need to juggle several controls. This TV has Bravia Engine 2 which makes the colors sharper, images clearer and the display more life-like. It has a digital processor that filters out and minimizes noise so you get a really good audio.

When it comes to movies you'll never fall short. This TV boasts of Sony's TruCinema technology. It has quicker response time compared to regular TVs. Movies have 24 images per second and the regular TV cannot keep up with that, which is exactly the reason why images on your TV become blurry and look very unnatural. With this TV though the movies will be displayed just as they should be. The images go from to another in a clean and smooth sequence. No problems with transitioning.

It has 4 HDMI ports which you can use to connect your Blu-Ray player, 1 PC port (HD-15 pin) which allows you to also use the TV as a computer monitor (you can use the TV as your back up if ever the one should fail) and 1 USB port for USB compatible devices. It also includes a removable TV stand, which keeps it safely in place. The TV measures 31.5 x 21 x 8.75 inches with the stand. It weighs 24.3 pounds with the stand and 21 pounds without it.

There has never been a time when Sony earned any low rankings for any of their TVs. It has always one of the top companies and judging from the way things are going I'm sure it will continue to be one of the best. The beauty of Bravia is undeniable.

Sony might cost you more than other brands but you can be sure you're spending your hard earned cash on a world class product. Would you rather scrimp on the cost of a TV only to find out later that it doesn't live up to your expectations? You wouldn't, right? You're guaranteed years and years of great entertainment with the Sony BRAVIA EX400 Series 32-Inch LCD TV.

Sony BRAVIA EX400 Series 32-Inch LCD TV Black Review - A Serious Review You Shouldn't Miss!

Please go ahead purchase this unit today and ignore Samsung UN55C8000 review if you don't mind of spending more money on your purchase.

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Sunday, February 17, 2013

History of the Camera

Early cameras of the 16th and 17th century were able to project images onto paper or glass but the study of capturing, processing and printing the images took many more years. Up until the 17th century, scientists believed that light was composed basically of the 'white' that is perceived by the human eye. It took the research done by famous physicist Isaac Newton to discover that light is actually composed of a spectrum of colors. While he made a big contribution to the study of optics (that is at the core of camera advances) with this discovery, Newton did not actually have anything to do with camera development per se.

The early camera that first became a phenomenon was a little more than a pinhole camera and can be traced back to 1558. It was called the Camera Obscura. The Camera Obscura was seen as a drawing tool for a clearer and realistic portrayal of objects. It was in the early 19th century that an invention named the Camera Lucida was introduced by Cambridge scientist William Hyde Wollaston that consisted of an optical device that could help an artist view a distant scene or person or object on a paper surface that he or she was using to draw. In other words the artist gets to view a superimposed image of a subject on paper and this image could be effectively used to attempt to draw, trace or paint it. Both the Camera Obscura and the Camera Lucida provided an image that was temporary, which could not be lastingly captured on to paper for later reference.

Finding Camcorder

Studies however continued well into the 1800's on how to actually capture the image onto material. It was during this time, around 1822 that French researcher Joseph Nicephore Niepce, created the first photograph by using paper that was coated with a chemical. The image would not stay permanently on the paper and would disappear after a short while. Even so, despite the short-lived nature of the image, the concept of photography was born with this experiment and paved the way for further study and development in this field.

History of the Camera

Capturing images to retain them longer and permanently became the next big quest for researchers. Another Frenchman Louis-Jacques-Mandé Daguerre partnered with Joseph Nicéphore Niépce in 1829, to develop the process of creating permanent photographs. Joseph Niépce died in 1833 but Daguerre continued with the work and succeeded in 1837 after many long years of experimentation. The process of capturing photographic images that would not fade away, introduced by Daguerre came to be known as the 'daguerreotype'.

The word 'photography' was coined by scientist Sir John F.W. Herschel in 1839 and it is actually is derived from two Greek words 'photos' meaning light and 'graphein' meaning draw.

A slightly more advanced version of the daguerreotype called the Calotype process that makes multiple copies possible using the negative and positive method became available very soon after. In fact, it was during the 1840's that the use of photographic images in advertisements first started and cameras made their mark on the power of visual communication. It was not much later, in the 1850's that photographers first started experimenting with underwater photography of seascapes.

Up until 1850, the process of capturing images was cumbersome requiring upto half an hour of light exposure. The discovery made in 1851 by Frederick Scott Archer was a blessing since the new method termed the Collodion process called for just 2-3 seconds of light exposure to capture an image.

Prior to 1871, photographers went through a development process where they had to coat the plate with wet chemical each and every time and process the image immediately. With the invention the gelatin dry plate silver bromide process by Richard Leach Maddox, negatives did not have to be developed immediately. This was an important discovery since up until then the captured image had to be processed instantly.

Kodak created in 1888 by George Eastman has been a modern day pioneer of sorts in cameras and photography for the masses. George Eastman and the scientists who worked with him at Kodak developed the photographic film in 1889 and made it available in rolls for the mass use of consumers. An important milestone in our entertainment and communication history was the development of transparent roll film by Eastman. This development led to another key invention - the motion picture camera by Thomas Edison's in 1891.

-->Modern Times

During the 20th century the pace of technology development in cameras and photography continued at an accelerated pace much like many other key technology developments. While several key inventions like car, telephone and the gramophone record happened in the later half of the 19th century, it is the last 100 years that saw major developmental work in many areas of communications technology and as well as in other fields - TV, aircrafts, PCs, digital technology, digital cameras, mobile phones, fax machines and the internet, to name a few.

In the case of the camera, the developments simplified the whole process of photography, making it accessible to one and all at affordable prices and the camera industry denizens of our times made it into a mass phenomenon. The first mass use camera became available at the turn of the 20th century and can be traced back to the year 1900. There are hundreds of models of cameras available today both for the amateur as well as the professional and the camera is an important part of any family's repertoire of must have gadgets.

-->20th century chronology in the history of the camera:

1913: 35 mm still-camera created

1927: The flash bulb introduced by General Electric Co. (The concept of camera flash existed much before but was based on the use of a flash light powder that was invented by German researchers)

1935- 1941: Kodak starts marketing Kodachrome film and subsequently launches Kodacolor negative film. Canon released the Hansa Canon in 1936, the first 35mm focal-plane shutter camera.

1948: The concept of the Polaroid camera is introduced in the market. American scientist Edwin Land developed the process for instant photography. Later Polaroid Corporation developed the 'instant color' film around 1963.

1957: Frenchman Jaques Yves Cousteau invented the first waterproof 35mm camera for underwater photography named the Calypso Phot. The actual camera was developed by the Belgian airplane technical designer Jean de Wouters based on the blueprint and suggestions given to him by Cousteau.

1972: The electronic camera that does not require film was created and patented by Texas Instruments. This is however not the same as a digital camera though you don't require film in digital cameras as well. The launch of the digital camera is still many years away.

1975: Kodak's experiments with digital imaging kicked off around the mid seventies but it will take another 20 years before a digital camera for the home consumer market is launched.

1978 - 1980: Asian players like Konica and Sony begin to make their mark. The 'point and shoot' automatic focus camera is launched by Konica while Sony starts talking about the camcorder and demonstrates a prototype.

1981: Sony launches a commercially available electronic still camera. Similar to the 1972 invention by Texas Instruments, the Sony electronic camera came with a mini disc on which images were recorded and stored. The recorded images could be later printed or viewed on a monitor using a reader device.

1985: Digital processing technology makes its entry. Digital imaging and processing is introduced by Pixar.

1986: The camera industry becomes even more consumer focused and taps the fun and travel connotations behind camera usage, with the launch of the concept of the disposable single use cameras. Fuji is credited with the development of this concept.

Also in 1986 - 1987, Kodak started taking giant strides in digital development. Digital means, the photographic image is divided into tiny units of dots or squares known as pixels. Pixels are the programmable units of an image that can be processed by computers. Each image could be made up of millions of pixels. The use of pixels in digital technology allows storing large volumes of pixels to deliver high definition print quality.

1990: Kodak introduces Photo CD's. It is a system of storing photographic images on CD and then viewing them on a computer. With this development the user-friendly approach of the camera industry began to take concrete shape.

1991: Kodak introduces a digital camera targeted at professionals and journalists. Kodak is credited with the invention of a pixel based camera technology known to us as the digital camera. Digital cameras don't use film similar to their predecessor electronic cameras but the storage method is entirely different and the final photograph is of much higher resolution. In a digital camera photos are recorded and stored in digital form. This digital data can be transferred to a computer and processed for printing. Kodak and Canon are well known digital camera manufacturers and there are also several other key brands as well.

1994: The Apple QuickTake camera, a home use digital camera is launched. This is followed by the launch of a clutch of home use digital cameras by Casio, Kodak and others in quick succession during 1995 -'96.

-->The digital era:

The development of digital camera technology is considered to be linked to the development of TV and Video technology. The principles of transmission and recording of audio-visual images using digital electrical impulses finds use in camera imaging as well.

Through the 1990's the developments continued in camera technology, the focus now shifting to the field of digital imaging which is where the future lies. Use-friendly features like software that can download digital images directly from camera onto home computers for storing and sharing on the internet is the new norm in the market place.

The camera, the computer, the software industry and the worldwide web are today irrevocably interlinked to empower the user in experiencing the benefits of camera usage to full potential. The innovation that sparked many an invention in the camera industry found its way into the digital world as well and continued among digital camera manufacturers. During 2001, the Kodak and Microsoft partnership ensured that digital camera manufacturers could use the power of Picture Transfer Protocol (PTP) standard through Windows. The digital photo experience is a key visual driver in the Internet era. Many of Kodak digital camera models with EasyShare capabilities are compatible with Windows XP. The Kodak EasyShare software enables users to transfer digital camera pictures directly from camera to their computers and then print the pictures or even email them.

Manufacturers in a related industry like the printing industry have adapted their products to be in sync with the images created by digital cameras. Cell phone manufacturers have tied up with digital camera manufacturers to develop new age camera phones in recent years. These camera phones can capture images and share the images through the cell phone.

Among the 21st century digital developments are the advanced product offerings from digital cameras manufacturers and these are sure to occupy an important place in the ensuing history of camera development. For instance, the Kodak Professional DCS Pro SLR/c is a high-end digital camera and the Kodak website calls the DCS Pro SLR models the most feature-rich digital cameras on the market. It has an image sensor that can handle 13.89 million pixels and this makes it the highest resolution digital camera available. High resolution determines the sharpness or level of detail in photographic images. This is just a glimpse of the capabilities that digital technology places in a user's hands. Digital camera sales figures for 2003 show that the two key players Kodak and Canon have recorded impressive growth.

-->What does the future holds for camera users?

The features offered by digital cameras can be quite mind-boggling for the average user and pretty exciting for most pros. Four key ongoing camera developments that are likely to further improve the process of photography:

1. Greater resolution from even the simplest, low cost camera models

2. Usage in any type of lighting conditions,

3. Compatibility across a range of software, hardware and image types

4. Rich colors and tone

While the higher-end digital evolution continues, the prices of the simple camera have crashed to such an extent that even children and teens are proud owners of uncomplicated cameras. The camera and photography interest starts young and this creates a truly large audience base for the camera industry.

And throughout history, it is evident that the endeavor of researchers and developers has been to make the camera available to a wide section of society. Without camera technology and photography, the other key developments of cinema and TV would have been delayed and what a boring place the world would have been without TV and films!!

History of the Camera

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Saturday, February 9, 2013

Top Ten Biggest International Marketing Mistakes of All Time

1. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to have read, "It won't leak in your pocket and embarrass you." Instead, the company thought that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant

2. In Spain, when Coors Brewing Company put its slogan, "Turn it loose" into Spanish; it was read as "Suffer from diarrhea".

3. When Braniff International Airways translated a slogan touting its upholstery, "Fly in leather", it came out in Spanish as "Fly naked".

Top Ten Biggest International Marketing Mistakes of All Time

4. When Pepsi started marketing its products in China a few years back, they translated their slogan, "Pepsi Brings You Back to Life" pretty literally. The slogan in Chinese really meant, "Pepsi Brings Your Ancestors Back from the Grave."

5. Chicken magnate Frank Perdue's line, "It takes a tough man to make a tender chicken," sounds much more interesting in Spanish: "It takes a sexually stimulated man to make a chicken affectionate."

6. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux".

7. A hair products company, Clairol, introduced the "Mist Stick", a curling iron, into Germany only to find out that mist is slang for manure. Not too many people had use for the manure stick.

8. The American slogan for Salem cigarettes, "Salem-Feeling Free", was translated into the Japanese market as "When smoking Salem, you will feel so refreshed that your mind seems to be free and empty."

9. PepsiCola lost it dominant market share to Coke in South East Asia when Pepsi changed the color of its vending machines and coolers from deep "Regal" blue to light "Ice" blue as Light blue is associated with death and mourning in SE Asia.

10. We can't forget Chevrolet's attempt to launch the Nova -- Spanish translation, "Doesn't Go" -- in Mexico (turns out this one appears to be an urban legend and cannot be verified). Many sources on the internet allege this is untrue.

Top Ten Biggest International Marketing Mistakes of All Time
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Brian Henderson oversees internal and external marketing for Prezza Technologies. Prior to joining Prezza Technologies, Brian has held senior-level marketing positions in successful New England-based companies, including Perseus Development Corporation, Equallogic Corporation, and EMC Corporation.

Brian received his degree in marketing from the University of Massachusetts at Amherst’s Isenberg School of Management.

Survey Software from Prezza Technologies

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Wednesday, February 6, 2013

Using Statistics To Improve And Measure Business Performance

Statistics are used by all industries and businesses as a standardized unit of measurement for presenting data in a useful and meaningful format. Statistics can be used to measure historical performance and to forecast future targets. For business managers and leaders, statistics provide insight into how business units are performing relative to an organizations goals and objectives. Statistics also forecast future trends and are used in all areas of human thought an endeavor for planning purposes.

Statistics are used in all areas of trade and commerce. Governments frequently undertake studies for the purposes of formulating policy and businesses use data to identify what is currently working and what is not. Business initiatives are altered to improve organizational performance based on feedback from statistical studies. Advertising companies use statistics to assess target markets and formulate campaigns. Marketers use statistics to identify opportunities for business development.

Since the advent of the internet, statistics have become important for online business operators. Whether it be measuring search engine traffic, assessing product conversion or determining which paid ads are working, statistics provide the necessary data in a meaningful way to support strategic decision making. Without the use of statistics, businesses could not calculate returns on investment and business decision making would become a hit and miss affair.

Using Statistics To Improve And Measure Business Performance

The computer industry makes use of statistics to detect emerging trends and develop products that are in line with consumer preferences. Without data to support product development, organizations would have no way of determining changing consumer preferences and tastes. With competing demands for capital and labor, organizations rely on data to determine how to best make use of exiting resources and plan for future requirements. Managers rely on monthly and quarterly statistics to adjust business variables to improve overall performance.

Surveys are often used by companies to get closer to the target market. Data is compiled into useful reports for the purposes of determining consumer preferences, assessing purchasing habits and analyzing the motivation for buying behavior. Companies rely on this feedback to narrow down criteria to create unique selling propositions and build marketing campaigns. Without this data, companies would face difficulties in providing goods and services that solve community and organizational problems.

Using Statistics To Improve And Measure Business Performance
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Andrew Winthorp owns and operates http://www.usage-statistics-source.com Usage Statistics. Learn more about how statistics plays an important part in organizational decision making.

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Sunday, February 3, 2013

What Are the Pros and Cons of International Trade?

When you head to your favorite shop in town, you may not realize that the purchases you make effect communities far from where you live. If you buy foods, clothing, books and toys that aren't manufactured in your area, you benefit not only the store which carries them but the corresponding companies that produce the goods you use daily. For decades, our relations with foreign nations have shaped the way people here do business, yet in recent times the call to support local farmers and manufacturers has gained strength. As a consumer, it's good to know the pros and cons of international trade as they effect you, your community, and the country.

Does trade with other nations hurt or hinder domestic economy? The novice student of international relations will be aware of which countries do well importing into and exporting from the Americas, while domestic workers may charge that foreign industries take away jobs. There are pros and cons to global industry, some of which are detailed here.

Pros of International Trade

What Are the Pros and Cons of International Trade?

Trade may offered goods and services not readily available through domestic or local distributors. There are certain plants, produce, and resources indigenous to foreign countries that we may not be able to make here. Even if it is possible, product quality may be better in the imports brought into the States. While it is nice to enjoy wines grown in California and Virginia, for example, some varietals of grape grow best in Italy and France, so if you want them you will need to connect overseas.
Some foreign imported goods may come at a better price in the long run. Even with shipping and transportation costs, some products may be ordered at affordable rates, depending on what you want. If that particular manufacturer is able to create bulk numbers in a reasonable time, domestic businessmen may benefit more.
Trade connections can increase awareness of and interest in American products. The more businesses deal with outsiders, the lines of communications are open to sell products as well as buy.

Cons of International Trade

Perhaps the biggest obstacle to overcome, speaking of lines of communication, is the language barrier. When dealing with distributors in countries where English is not a main tongue, one can become frustrated by such roadblocks. This in turn could lead to problems with delivery and orders.
Natural disasters and international conflicts may cause delays and breakdowns in supply chains. Retailers who previously bought coffee from Haiti and products from Japan likely had to rearrange their inventories until both countries are fully operational again.
As mentioned briefly above, domestic employment factors into trade as well. Jobs may not be completely lost to other countries, but many workers may find they need to alter their lives to suit changes in the economy.

One can see both sides of international trades - the benefits and challenges. How you make global business relations work for me depends on what you need, where your market is, and how you can overcome obstacles that threaten your business.

What Are the Pros and Cons of International Trade?
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Kathryn Lively is a freelance writer specializing in articles on global trade portals and supply chain management.

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Tuesday, January 29, 2013

A List of Companies Going Out of Business and How to Overcome the Recession and Unemployment Rate

Due to the continued decline of our current economy, many businesses are being forced to either go out of business, claim bankruptcy, or scale back in production and store sales.  This is of course adding to the current rate of unemployment and stress for millions of people around the world.  Many people are searching the internet, desperately scouring for a list of companies going out of business to see if their jobs are also at risk.  I have done some research and here is some of what I've found as well as some options for what to do if this has affected you.

List of Companies Going Out of Business:

-Circuit City (filed Chapter 11)
-Linens N' Things
-Wickes Furniture Store
-Levitz Furniture Store
-J.Jill
-Cache

A List of Companies Going Out of Business and How to Overcome the Recession and Unemployment Rate

Companies Scaling Back and with extensive Store Closings:

-Dillard's
-KB Toys
-Home Depot
-The Sharper Image
-Ethan Allen Interiors
-J.C. Penney
-Lowe's
-Office Depot
-Sprint Nextel
-Macy's
-Foot Locker
-GAP
-Talbots
-Eddie Bauer
-Ann Taylor

Unfortunately, the longer this article stays in circulation, the higher the likelihood that by the time you read this, the list will have grown.

What To Do if this List of Companies Going Out of Business, or Store Closings has Affected You and Your Job:

According to business and finance tycoon, Robert Kiyosaki, one of the most effective ways to work towards true financial security during this economic recession is to own your own business.  As a matter of fact, with the rising rates of unemployment, the prospect of owning a home business and being your own boss has never been as appealing and popular as it is right now.  If you really think about it, when you consider the recession that we are experiencing right now and the changing job markets, it is more important than ever that the general public is educated, made aware and able to change their approach to personal finance and business.

Another important point is that the world is thrusting further and further ahead into the Information Age and as such, owning an online business to take advantage of this progress is the best tactic for keeping up and staying ahead of the game.

If this list of companies going out of business and the current unemployment rate has had a personal affect on you, then I would absolutely recommend looking into and taking advantage of the benefits of owning a business in the Internet and Online Marketing Industry.  There could be no better time than now to take control of your financial future.  Don't just leave your personal financial success in the hands of the economy.  Take this opportunity now to explore your best options for starting a business and making money at home.  Start working now towards financial freedom and massive success.  I am personal proof that it can be done!

A List of Companies Going Out of Business and How to Overcome the Recession and Unemployment Rate
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For more information on how you can earn your Best Income At Home and the Top Online Marketing Techniques that you can use NOW to make sure money online, go to http://www.make1kaday.com

Shawn Stoik is an accomplished Entrepreneur, Top Internet Marketer and International Team Mentor who trains both Total Beginners and Seasoned Pros to achieve Financial Freedom by creating wealth and prosperity online! For more information on the Top Internet Marketing Tactics that you can use Now to build the most successful online business, please visit http://www.make1kaday.com

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Friday, January 25, 2013

The Benefits of Exporting For a Small Business

Somehow, people have the perception that a small business does not export. A business that is going international is usually assumed to be a large company, and with this perception in mind a lot of small business owners shy away from trading internationally. It is the problem of scale that frightens them, but is this indeed true?

They likely think this way because of the huge capital outlay that is needed to get into exporting, but in reality, a significant percentage of exporters are small businesses. Take note that the size of the company is not always important. It also does not need to have a huge marketing department just because it is going international. This is particularly true when the company sells in only smaller quantities or sells occasionally. The success of a small business in the exporting industry is dependent on the quality, competitive pricing and continuous availability of products. Despite the risks involved, which are actually part and parcel of any business, exporting brings a number of benefits to small businesses.

One of the benefits of trading internationally is the potential increase of sales and profits that international trade brings, although this is significantly influenced by the quality and success of your product. With an expanded market, sales of products will definitely increase if consumers discover how much they need or desire these products and if the company continuously supplies and retains good quality products, innovates and invests in product development when needed.

The Benefits of Exporting For a Small Business

A small business can also gain market share globally through exporting. Obviously, when a company starts doing international trading, it becomes part of the global market. It will have a good opportunity to expand its customer base, and this will bring about better potential for long term growth.

Most small businesses start with the domestic market first before going into exporting. By achieving domestic success they will attain the background knowledge needed to break into foreign markets. Without a good level of success in their home markets, companies will be unlikely to achieve success abroad. If you can't make it at home then work on that before expanding your borders.

In working to achieve this level of domestic success, your business will likely become a prominent competitor in your home market, and this competitiveness will help you to be successful in the wider world markets that you will face when exporting.

Another possible advantage of tapping the international market is the lower cost of production. With the increase of supplies needed for a wider target market, the cost of production per unit of product should decrease.

The next significant foreign trade benefit for small businesses is the potential gain of knowledge. By entering the international market, a company can gain various experiences which can be used to improve both its domestic and foreign businesses. It can gain information on new technologies, new product and marketing ideas, and much more. Such knowledge can be used to develop better products and sell them more effectively.

Diversifying risks is one more advantage of exporting. With the company's expansion to other countries, risks such as economic downfall and market changes are more evenly distributed. While domestic companies may be wholly affected when misfortune hits the domestic market, a company with foreign interests will not suffer such great losses.

A small business can also benefit from selling its excess products internationally. If the company exports its goods, it does not have to give huge discounts to its domestic market or throw away excess products. Excess products can be sold to other markets that are not so important to the long term future.

And lastly, exporting can lengthen the life of a product. A typical product has a life cycle of launch - growth - maturity - decline. An exporting business is able to extend these stages and significantly extend the lifetime of its products by launching it to export markets while the domestic market is still in maturity. Product development to replace that product in the home market can then be financed by export sales and hey presto! Your entire product cycle becomes self-sufficient and one financial strain on your business has been eradicated.

With these benefits that come with exporting, owners of small businesses should consider tapping the international market. The size of the business is irrelevant: what matters is the will to succeed in the export markets. All it needs is high quality and useful products, and a good entrepreneur who is a risk taker in order to succeed.

The Benefits of Exporting For a Small Business
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Naz Daud is the founder of CityLocal. This Franchise Opportunity is for people who would like to work from home and be their own boss.

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Tuesday, January 22, 2013

Benefits of International Business - Even Small Businesses Can Profit

What are the benefits of international business? All you have to do to find the answer to this question is to see what smart investors do on Wall Street. They develop a portfolio that includes international stocks in order to hedge their losses if prices go down in the U.S., and to bolster their chances of gaining lucrative returns from a variety of sources. If you are a small business owner and have a product or a service that has relevancy outside of the United States you may be able to expand your reach into other markets where the shipping costs and taxes are not exorbitantly high. The question is how does someone living, for example, in Great Britain or Germany find out about you? Here are some tips that you should consider following.

In the first place, you will need to have a website that contains what are called "keywords" or "keyword phrases" that people use when searching for certain items. Having a website online without any of these phrases in your text or domain name will serve you poorly when it comes to driving traffic to your site. You can learn how to use online marketing techniques, however, to greatly enhance your visibility factor online, and to use social media to create a promotional campaign that can eventually garner you untold thousands of dollars in profit.

The benefits of international business are yours for the taking, but only if you create a plan for it. Take some time to learn online marketing and social media techniques, and not only can you expand your reach oversees but you can increase your profits at home.

Benefits of International Business - Even Small Businesses Can Profit
Benefits of International Business - Even Small Businesses Can Profit
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Steve Boston is an author, television producer, boxing trainer and marketing entrepreneur. He helps people start online businesses with little or no investment-no paper, no inventory, no employees, no bosses, and best of all-potential income that can far exceed professional salaries anywhere on the planet in an industry that is unlimited in growth. Visit this site: [http://www.nocontractcellphones.biz]

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Sunday, January 20, 2013

Culture in the Business Environment

Management Challenge

Organizations are judged on their financial performance and therefore, by default so are their management teams. The key for managers is understanding how financial success is measured, impacts on operational performance and options available to make positive sustainable change.

Traditional Approach

Culture in the Business Environment

Typically managers tend to think in two dimensions when trying to address the problem. What do I need to change in my operations to achieve the desired financial results? Timescales may be tight and sometimes the short term needs may outweigh the long term aspirations. Sometimes short term measures can damage the long term capabilities of an organization. This can become a vicious circle where the law of diminishing returns is compounded by the diminishing options available. If you look at the diagram link below you will see a dotted line defined as the Minor Loop where the financial demands of revenue, profit, cash flow and equity are served by changes in operations of the business. This can be successful but it is a path littered with hazards.

Minor Loop Evidence

This is not simply an opinion it is backed by research conducted by Cameron and Quinn who stated that the three most typical change initiatives conducted by organizations in what could be described as Minor Loop were:

Restructuring Quality Initiatives Process Initiatives

Of these at least 75% failed, stalled or did not achieve the desired benefits. A summary of their findings is below.

Only 20% of TQM initiatives met their quality objectives and 40% were a complete flop A survey of senior managers who had been involved in downsizing found that 74% indicated that productivity, morale and trust had since deteriorated A survey across 1742 companies in the USA and Europe found that 85% found little or no gain from their effort in re-engineering processes.
Alternative Approach

So if this problem exists you may wonder if there is an answer to it. The answer is yes and it hides in plain sight.

The third dimension is the organization itself and its culture. The reason it hides in plain sight is that people are generally aware of it but it is difficult to really define, let alone do anything about it. We now have instruments and methodologies that bring culture into focus and allow organizations to do something about it.

An organization's effectiveness will impact on its operational capability and consequently its financial performance. In bringing in the organization dimension it adds a multitude of options and can provide a shot in the arm to the minor loop challenge described above.

The organization is generally the origin of the business performance but is often overlooked as the area where true transformation can take place. The Major Loop described on the diagram link below shows how it can take place. It even provides benefits against the external issues that can plague operations and finance.

Major Loop Evidence

If you are still not convinced a ten year study by Kotter and Heskett found that organizations who actively managed their culture significantly outperformed those who did not. We would ask you to look at the main findings below and consider what those findings might mean for your organization.

Revenue growth of 682% versus 166% Net income growth of 756% versus 1% Stock price increase of 901% versus 74% Job growth of 282% versus 36% Companies listed on the Fortune 100 Best Companies to Work For significantly outperform the S&P 500

Culture in the Business Environment
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Peter Hendley-Hall is the CEO of DCI an organization that specializes in helping firm improve bottom line performance through corporate culture management. To find out more visit http://www.dudleyconsulting-inc.com or e-mail info@dudleyconsulting-inc.com

Major Loop /Minor Loop Diagram link
http://www.dudleyconsulting-inc.com/CultureinBusinessEnvironment.jpg

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Wednesday, January 16, 2013

Risks in International Business

Just as there are reasons to get into global markets, and benefits from global markets, there are also risks involved in locating companies in certain countries. Each country may have its potentials; it also has its woes that are associated with doing business with major companies. Some of the rogue countries may have all the natural minerals but the risks involved in doing business in those countries exceed the benefits. Some of the risks in international business are:

(1) Strategic Risk
(2) Operational Risk
(3) Political Risk
(4) Country Risk
(5) Technological Risk
(6) Environmental Risk
(7) Economic Risk
(8) Financial Risk
(9) Terrorism Risk

Strategic Risk: The ability of a firm to make a strategic decision in order to respond to the forces that are a source of risk. These forces also impact the competitiveness of a firm. Porter defines them as: threat of new entrants in the industry, threat of substitute goods and services, intensity of competition within the industry, bargaining power of suppliers, and bargaining power of consumers.

Risks in International Business

Operational Risk: This is caused by the assets and financial capital that aid in the day-to-day business operations. The breakdown of machineries, supply and demand of the resources and products, shortfall of the goods and services, lack of perfect logistic and inventory will lead to inefficiency of production. By controlling costs, unnecessary waste will be reduced, and the process improvement may enhance the lead-time, reduce variance and contribute to efficiency in globalization.

Political Risk: The political actions and instability may make it difficult for companies to operate efficiently in these countries due to negative publicity and impact created by individuals in the top government. A firm cannot effectively operate to its full capacity in order to maximize profit in such an unstable country's political turbulence. A new and hostile government may replace the friendly one, and hence expropriate foreign assets.

Country Risk: The culture or the instability of a country may create risks that may make it difficult for multinational companies to operate safely, effectively, and efficiently. Some of the country risks come from the governments' policies, economic conditions, security factors, and political conditions. Solving one of these problems without all of the problems (aggregate) together will not be enough in mitigating the country risk.

Technological Risk: Lack of security in electronic transactions, the cost of developing new technology, and the fact that these new technology may fail, and when all of these are coupled with the outdated existing technology, the result may create a dangerous effect in doing business in the international arena.

Environmental Risk: Air, water, and environmental pollution may affect the health of the citizens, and lead to public outcry of the citizens. These problems may also lead to damaging the reputation of the companies that do business in that area.

Economic Risk: This comes from the inability of a country to meet its financial obligations. The changing of foreign-investment or/and domestic fiscal or monetary policies. The effect of exchange-rate and interest rate make it difficult to conduct international business.

Financial Risk: This area is affected by the currency exchange rate, government flexibility in allowing the firms to repatriate profits or funds outside the country. The devaluation and inflation will also impact the firm's ability to operate at an efficient capacity and still be stable. Most countries make it difficult for foreign firms to repatriate funds thus forcing these firms to invest its funds at a less optimal level. Sometimes, firms' assets are confiscated and that contributes to financial losses.

Terrorism Risk: These are attacks that may stem from lack of hope; confidence; differences in culture and religious philosophy, and/or merely hate of companies by citizens of host countries. It leads to potential hostile attitudes, sabotage of foreign companies and/or kidnapping of the employers and employees. Such frustrating situations make it difficult to operate in these countries.

Although the benefits in international business exceed the risks, firms should take a risk assessment of each country and to also include intellectual property, red tape and corruption, human resource restrictions, and ownership restrictions in the analysis, in order to consider all risks involved before venturing into any of the countries.

Risks in International Business
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Dr. Sidney Okolo is a professor, consultant, strategist, and Africa expert. He is affiliated to several universities, the Managing Director of International Business Associates, a management consulting firm, and also the CEO of Global Education Support, an education assistance program.

Among other things, he engages in all aspects of learning, knowledge, organization and human change. His focus is on leadership, management, entrepreneurship, profit engineering, human potential, excellence, achievement, business strategy, research and development. Product management, change management, conflict management, athlete management, marketing, business development and operations. He works with clients to adapt to change due to change in factors of production, technology, goods and services. He engages clients in training, retraining, development, skills enhancement, association, behavior modification, ways of thinking, and attitude adjustment. In addition to his work in the United States, his focus is also on developing countries in the continent of Africa, their leadership, culture, economic and market structure, community planning and development, and his created four letter word, "PIES", which stands for: poverty, instability, ethnicity, and sectarianism.

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Thursday, January 3, 2013

Small Business Ideas - Profitable Small Business Concepts in 2009

Are you leaning towards starting your very own small business? Then, consider these business ideas:

1. Online jobs. If you want to make money at the comforts of your own home, I recommend that you find business that you can operate online. Depending on your skills and expertise, you can offer SEO, ghostwriting, link building, and website creation services. You really don't need much to get started in this endeavor. All you need aside from the required know-how is a reliable computer and internet connection.

2. Specialty store. You may also opt to set up your own specialty store. When deciding on the items to sell, I recommend that you consider the things that you do best or your hobbies. If you are into water sports, you can sell snorkeling gears, scuba diving tools and equipments, and swimming lessons. It's important that your business is aligned to your areas of interest so you will wake up each morning excited to go to work.

Small Business Ideas - Profitable Small Business Concepts in 2009

3. Franchising opportunities. If you don't want to spend time and energy on thinking about products that will sell like hotcakes and if you don't want to struggle building customer base, franchising is perfect for you.

4. Massage parlor and spa. More and more people are now rewarding themselves with spa and massage after a long day at work. You can take advantage of this demand by setting up your own massage parlor and spa. Just make sure that you offer something different to easily get ahead of your competitors like home service or week day promos.

Small Business Ideas - Profitable Small Business Concepts in 2009
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